Experience
Affinity, Senior Demand Generation Manager
September 2021 - Present
Sentieo, Demand Generation Manager
July 2018 - August 2021
Major Accomplishments:
• SEO Optimization — Google Ads generates 15% more revenue QoQ with a spend reduction of 45% (2019 to 2020).
• Digital Ads — Consistently maintain a 2x return on digital spend within a given quarter.
Main Focuses: Data Analysis, Ad Creation, Audience Targeting, Brand Positioning, SEO/SEM
Highland Industries, Production Manager
August 2015 - July 2018
Major Accomplishments:
• Designed the roll-out of a new business unit focused on the production of aerospace material.
• Reworked a 1970s-era production unit with new equipment and processes, resulting in a 1.5x production increase.
• Developed an efficiency campaign to reduce hazardous waste generation, resulting in a 30% plant-wide decrease.
Main Focuses: Process Automation and Improvement, Supply Chain Optimization
Skills
Software:
Salesforce
Google Analytics
Tableau
Google Analytics
LeanData
Drift
Triblio
Outreach
Ad Platforms: Google/Youtube, Facebook/Instagram, LinkedIn, Twitter, TikTok, Reddit, Bing, Quora
Languages:
Swift
UIKit
Python
SQL
C++/C#
HTML5/CSS3
SwiftUI
ReactJS
JavaScript
Education
University of Florida, GAINESVILLE
B.S. CHEMICAL ENGINEERING
Graduated May 2015
